The hardest part of building better marketing is doing it alone.
What’s making elevating your marketing so difficult isn’t a lack of information about marketing.
What you really need is 1:1 support from a person who has done this same thing – and who can help you (or your marketing lead) to brainstorm, decide, and execute.
Sound familiar …
Trying to build stronger B2B marketing programs without a real team around you can feel like an up hill battle.
Even when you know what you should be doing, it is still hard to make progress.
- You sit staring at a blank page.
- You second-guess your ideas.
- You wonder what is actually working for other companies.
- You keep meaning to build something better, but there is no one there to help you talk it through, get feedback, and move it forward.
It’s exhausting. You don’t know what to do. You feel frustrated. This looks easy, yet you simply don’t know what to do – or how to get going.
The B2B Marketing Mentor Program
B2B Marketing Authority Program gives you the one thing most marketing programs leave out: real 1:1 coaching.
It takes you from knowing what you should be doing to actually getting it done.
Because sometimes the most valuable thing is not another video or template. It is having an experienced mentor in your corner — someone who has built the kind of marketing and media platforms you are trying to create, and who can help you brainstorm, solve problems, improve your work, and keep moving.
That one conversation each week can save hours of spinning, second-guessing, and trying to do everything in a vacuum.
Over 12 weeks, you will build a practical quarterly marketing program with guidance, structure, and support. You will leave with clearer direction, stronger ideas, useful templates, and the confidence that comes from having worked through your plan with someone experienced.
By the end of the program, you will have a marketing system that you can run with each quarter – and the confidence to keep building without feeling like you are starting from scratch every time.
A 12-week system to help you create a marketing program that works – and is repeatable
This program gives you the structure, support, and practical tools to build a stronger marketing program with confidence.
The goal is not to leave you with more ideas sitting in a notebook – it’s to help you actually get your marketing moving.
Weekly 1:1 mentoring calls
For 12 weeks, you get a dedicated 60-minute Zoom call every week with me.
These are working sessions focused on what you are actively building right now. You can bring your questions, ideas, drafts, outlines, plans, and half-finished thoughts — and we work through them together.
Use these sessions to:
- shape your messaging and positioning
- brainstorm webinar, workshop, and newsletter ideas
- improve drafts before you publish or present
- talk through what is working, what is not, and what to do next
- get unstuck when you are overthinking or losing momentum
The goal of each call: you leave with clarity, direction, and the confidence to keep moving.
How our mentoring sessions work
In each session you can bring:
- Drafts of emails, landing pages, or decks
- Outlines for webinars, workshops, or newsletters
- Ideas you are considering and not sure how to frame
- Questions about what to do next or what to stop doing
Together, we:
- Clarify what you are trying to achieve
- Review and improve what you have created
- Brainstorm alternatives and stronger angles
- Decide what to prioritize for the coming week
You leave with clearer direction, better assets, and a simple plan, instead of a long list of “shoulds.”
Practical teaching modules
You get a focused set of short video trainings where I walk you through the exact kinds of marketing activities that we use in our company that help smaller to mid-size businesses look more like ‘enterprise’ players.
These modules cover how to create:
- webinars that attract and engage the right audience
- workshops that demonstrate your product’s real value
- newsletters that build familiarity, authority, and ongoing visibility
This training is based on real world proven best practices. It is designed to help you understand what works, why it works, and how to apply it to your own business.
Plug-and-play templates
You will also get the exact templates I use that make creating these marketing assets far easier.
Instead of starting from a blank page, you will have simple, professional and highly effective frameworks you can adapt for:
- newsletters
- webinars
- workshops
- related outreach and follow-up
These templates are designed to make the work feel more doable and less overwhelming. They give you a strong starting point, and then we use the weekly 1:1 calls to shape them around your company, your audience, and your goals.
Important: The weekly 1:1 calls are designed for strategy, feedback, brainstorming, and guidance. The mentor does not write or produce marketing materials on behalf of program participants, nor take on custom execution outside of the scheduled calls.
What Makes This Program Different
Knowing what to do is not the hard part. Doing it alone is.
Most marketing programs give you information: modules to watch, templates to download, and maybe a group Q&A call.
What is often missing is personal feedback, steady encouragement, and real support from someone experienced enough to help you make better decisions in real time.
That’s why Marketing Mentor Program includes weekly 1:1 hour-long sessions.
You get answers and advice that is specifcally about your marketing program – not generic advice aimed at a group.
Instead of asking you to absorb more advice and then figure out how to apply it on your own, this program gives you weekly 1:1 mentoring with an actual operator, not just a teacher.
The focus is not just on learning more. It is on helping you move forward with clearer thinking, marketing launched (not half completed), and more confidence week by week.
Go from ‘working on it’ to getting it done!
Reading more articles or case studies about marketing is not getting your marketing programs up and running.
I help marketers go from ‘thinking about it’ to running campaigns by giving you personal guidance, practical structure, and the kind of support that helps good ideas turn into consistent action.
This program is a good fit for
This program is for people who are responsible for marketing, but do not want to keep figuring it out alone.
It is a good fit if you:
- Own marketing for a product, service, or business ((for example: SaaS or tech products, law firms, accounting or advisory practices, or other professional services) and want more structure, clarity, and confidence in what you are doing.
- Are already producing some marketing (emails, content, campaigns, launches) but feel your efforts are too ad hoc, inconsistent, or hard to evaluate.
- Want someone experienced to work with you on positioning, messaging, and priorities instead of trying to piece together advice from courses, books, and social posts.
- Want marketing that supports and strengthens your product or firm positioning, rather than sitting alongside it as a separate activity.
- Need to engage senior decision makers or buying committees, and you want your marketing to reflect the level of clarity and professionalism they expect.
- Are willing to bring real drafts, data, and decisions into the conversation each week, and to act on the plans you create.
This program is not designed for B2C businesses, consumer brands, or people looking for a done-for-you marketing service.
Welcome to B2B Marketing Authority
I’m Jane Singer, Founder and Managing Director of Inside Fashion, an international market information platform for the global fashion industry with members in more than 20 key markets.
I have spent years creating webinars, workshops, newsletters, and conferences for senior executives, including organizing FASHCON a C-suite industry forum, and hosting the podcast “A Seat at The Table,” which is downloaded in 176 countries.
I also teach B2B marketing with over 33,800 students on Udemy, and have worked with corporate clients such as COTTON USA, Shima Seiki, Kornit Digital, Lycra, BASF, and C&A.
I’m looking forward to working with you to make your marketing goals a reality.
Investment
This is a 12-week, 1:1 mentoring program designed for B2B marketers who want achieve enterprise-level marketing without hiring a full-time senior marketer or agency.
Program investment:
US$3,500 for the full 12 weeks
This includes:
- Twelve weekly 60-minute 1:1 mentoring calls
- Access to frameworks, templates, and examples used in the sessions
- A practical marketing plan we develop together in the sessions, which you can continue to refine and execute in your own time.
Many B2B companies hire an agency or senior contractor at several times this cost to get similar strategic input.
This program is designed to give you that level of thinking and support in a focused, time-bound format – while you stay in control of execution.
*Important: This is a digital program that includes immediate access to training materials and templates. All sales are final and non-refundable once you enroll, and the program cannot be cancelled partway through.
FAQs
You will need 60 minutes for the weekly 1:1 call, plus at least 1–3 hours to work on your marketing between sessions. The more you bring into the calls (drafts, ideas, decisions), the more value you will get from them.
No. This is a mentoring and advisory program. You get feedback, brainstorming, strategy, and guidance, but you remain responsible for writing and implementing your marketing materials. If you need done-for-you execution, that would be a separate engagement.
This program is designed for B2B marketers working with products, SaaS/tech, or professional services firms such as law, accounting, and consulting. It is not intended for B2C or consumer brands.
That is ideal. We can use your existing emails, decks, campaigns, and messaging as starting points, then refine them to better support your positioning and engage senior decision makers, rather than starting from a blank page.
You do not need to be. The goal is not for you to become a copywriter or designer, but to make better decisions about what to say, how to say it, and what to prioritize. The sessions give you structure, examples, and feedback so you can build professional, “enterprise-level” marketing step by step.
No honest mentoring program can guarantee specific business outcomes, because results depend on your market, product, and how consistently you implement the work. What this program does offer is experienced guidance, clear next steps, and support in making better marketing decisions week after week.
You stay in control of what you choose to share. The program works well even when we anonymize details or focus on structure, messaging, and decision-making rather than confidential numbers. All discussions are treated as confidential and handled with discretion.
Yes. You keep access to the training modules and templates beyond the 12-week program, so you can revisit them and continue applying the material in your own time.
Because this is a digital program that includes immediate access to training materials and templates, all sales are final. Once you enroll, your purchase is non-refundable and cannot be cancelled, so please only sign up if you are confident this is the right fit for you.
More questions? Please contact me here.
Ready to stop doing it alone?
If this 12-week mentoring program sounds like the missing piece between “I know what to do” and “I am actually doing it,” you can secure your place below.
Let’s start working together – and launch your new, eleveated marketing program