It’s gotten to the point where most digital native brands are looking to physical stores to grow their business.
To maximise our e-commerce marketing, we need to first identify which metrics we should be measuring.
And it turns out that many of the traditional metrics are not the best indicators of how well your business is doing.
Meet Valentin Radu, founder of Omniconvert and a specialist in increasing customer lifetime value.
According to Valentin, e-commerce sellers spend too much time chasing new customers and not enough time nurturing their existing customers.
Just by changing their focus, brands can massively increase their sales – and profits on line.
That’s just one of many insights that he’s discovered through his work at Omniconvert.
In this episode of A Seat at The Table, Valentin will discuss:
1. The importance of being able to extract more value from existing customers.
2. Identifying your best customers – and prioritizing how you allocate your resources.
3. A new methodology for customer value optimization.
Being able to find people with solid e-commerce experience is easier said than done. The fast growth of the channel has left many companies scrambling to find skilled marketing leadership.
Fortunately, the team at Asianet Consultants is able to leverage their massive network and find those often overlook executives who have exactly the right experience – and a solid track record.
Meanwhile, let’s sit down with Valentin and find out how we can make our e-commerce channels a lot more profitable.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Connected with Valentin Radu: https://www.linkedin.com/in/valentinradu/
More about Omniconvert: https://youtu.be/TE-dyZLNXFE
Visit A Seat at The Table's website at https://seat.fm
