How often have you logged on to a webinar and soon after started checking your mail or doing some of your work?
This happens all the time.
Most webinars underperform because they fail to captivate and engage their audience.
Companies spend a lot of time and money to launch a webinar - and then fail to get as much return - or any return - on their investment!
When companies plan webinars most start by determining what product they want to sell.
However people don't attend webinars to buy products, they attend to learn something of value.
Build your webinar program around key information that your audience is looking for.
High performing webinars are at least 70% 'value' and 30% sales pitch.
The greater the value you deliver, the more they will see your product at valuable.
People want to learn, but they also have other things to do - and limited attention spans.
Even the best speakers have to compete with phone alerts, email, and other things that distract their audience.
Shorter programs typically outperform longer ones. Aim to keep your program between 30-45 minutes long.
Most company webinars tend to look like just another sales presentation.
Consider hiring an 'guest expert' as part of your program.
They can bring 'third-party endorsement' to your webinar program - and support your core marketing message.
We have over a decade of experience hosting massively successful live events and webinars.
- Moderate and/host your webinar.
- Promote your before the event to our audience.
- Provide our own 'expert' content that supports your 'message'.
- Help find and recruit guest experts.
- Create post webinar media assets for use on your website or social media.
