E-commerce is an essential retail channel, but the costs associated with selling online have become daunting.
From soaring warehousing and last mile delivery costs to high volumes of returns, it can get to the point where the more you sell, the more money you lose.
One cost that has gotten out of control is customer acquisition cost or CAC.
Those pay-per-click ads that drive traffic also take a bit out your margins – in fact they can devour so much of your profits that many sellers are left with mere crumbs.
Today Liam Patterson, co-founder of Bidnamic, a marketing technology platform that helps retailers unlock the full potential of Google Shopping, is joining us here on A Seat at The Table.
Bidnamic uses AI to help retailers optimise their ad spend on Google Shopping, the leading pay-per-click advertising platform.
In this episode Liam will be discussing:
– How the best players are competing – and winning – using Google Shopping.
– How AI can help retailers attract better traffic – rather than more traffic.
– How to develop a strategy to make better ad spend decisions.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Bidnamic: www.bidnamic.com
Liam Patterson: Linkedin.com/in/liam-patterson
Visit A Seat at The Table's website at https://seat.fm
