Typically marketing and sales are handled by a company’s marketing and sales team – who, not surprisingly, approach the task using the standard marketing and sales tools.
But what if we could uncover hidden opportunities or boost our success rate by taking an entirely different approach?
Our guest today will be talking about why we might want to solve marketing and sales challenges like an engineer – and how his has used this strategy in his company.
I’m Jane Singer and it’s great to have you with us on A Seat at The Table.
Today we have Timothy Partasevitch, Chief Growth Officer at Smart IT joining us.
Tim is a sales and marketing specialist, who solves business challenges like an engineer by focusing on data insights, analyzing what works, what doesn’t, and what can be improved from a technical and financial perspective.
In this podcast he shares his views on:
– How B2B businesses can create a marketing strategy that drives sales.
– Why marketing and sales should be one department – not two.
– The value of building a marketing process.
– Why sales engineering should be your primary strategy.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Connect with Timothy Partasevitch: https://by.linkedin.com/in/tim-partasevitch
Visit A Seat at The Table's website at https://seat.fm
