For anyone who travels frequent flyer or loyalty programs as they are called play an outsized role in our airline choices.
While most don’t want to admit it, the lure of a free flight or an upgrade is almost irresistible.
While most of us are active participants in loyalty programs, few of us really understand why they say are so beneficial – to the airlines.
What you you find out might surprise you as much it did me.
Today we are joined by Mark Ross-Smith, Founder of industry news site “Travel Data Daily”, and CEO of Status Match.
He has 20 years experience leading loyalty programs in telecoms and travel, most recently at Malaysian Airlines.
In this podcast Mark will be unpacking his insider knowledge about how these programs work including
– How loyalty programs are actually a revenue stream – and often profit centre – for airlines.
– New ways that airlines are using customer data find hidden revenue opportunities.
– How loyalty programs can work against a company – if they are not well executed.
USEFUL LINKS
Asianet Consultants: https://asianetconsultants.com
Connect with Mark Ross-Smith
https://www.linkedin.com/in/markrosssmith/
http://www.TravelDataDaily.com
Visit A Seat at The Table's website at https://seat.fm
