E-commerce offers many unique retail opportunities – not the least of which is being location independent. You can, at least in theory, sell to customers anywhere in the world.
However as the e-commerce market becomes increasingly competitive, even power brands are having to devote more resources to drive growth.
That leaves small to medium sized brands increasingly frustrated as they struggle to increase sales – and more importantly – to make a profit.
Today Lesley Hensell, co-founder of Riverbend Consulting, a small business e-commerce consultant with over two decades helping companies solve issues in their online retail businesses, joins us on A Seat at The Table.
Lesley has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running, learn which KPI’s actually matter, and how to improve their operations and profitability.
In this episode she discusses
– Strategies small to medium sized sellers can implement to compete with even giant players.
– Key mistakes she sees companies make when they get started in e-commcerce.
– How sellers can minimise risk – while also growing their revenue.
… and a lot more.
USEFUL LINKS
Riverbend Consuting’s website: https://riverbendconsulting.com
Connect with Lesley Hensell: https://www.linkedin.com/in/lesleyhensell/
Learn about The Current Situation in Sourcing: https://thecurrentsituation.net
Visit A Seat at The Table's website at https://seat.fm
