B2B companies keep getting told that they need to invest in marketing but most still see it more as a ‘nice to have’ not a ‘ must have’.
It has the look and feel of an expensive with an uncertain ROI attached to it.
While its true that today its difficult to move the needle on sales, let alone building brand recognition for your product or service, marketing can be effective and budget friendly – if you become more flexible about staffing.
And it can help improve sales in a more tangible way – when you know what things to focus on.
In this episode I’m speaking with Amy Anderson, co-founder of Wild Coffee Marketing, which focuses on transforming businesses through a diverse set of disciplines and tailor-made teams.
Amy has had more than 25 years of experience at brands such as Calvin Klein, Seventeen, and The New York Times Digital.
We’re going to be discussing …
– How a fractional CMO and outsourced marketing teams can bring in greater expertise while helping companies control their marketing costs.
– The key marketing KPI’s that B2B companies should focus on.
– Why marketing during an economic downturn can give companies an opportunity to pull way ahead of the market – at a lower cost.
And a lot more …
USEFUL LINKS
Wild Coffee's website: https://wildcoffeemarketing.com/
Connect with Amy Anderson: https://www.linkedin.com/in/amy-anderson-17abba2/
Learn about The Current Situation in Sourcing: https://thecurrentsituation.net
A Seat at The Table website: https://seat.fm
Visit A Seat at The Table's website at https://seat.fm
