One thing that tech startups and most B2B companies have in common is their aversion to marketing.
Most prefer to go deep on product development – and then take a ‘build and they will come’ approach to marketing.
Not surprising then that so many struggle to get customers – especially in hyper competitive markets.
But how can companies with limited budgets compete – even with bigger players?
In this episode I'm speaking with Christine Wetzler, Founder and President of Pietryla PR & Marketing, a specialty firm with an international reach.
The firm has been recognised as one of Chicago’s best PR firms and Digital Marketing Agencies.
Christine is an expert in helping emerging companies and startups go from zero to hero – even if they have limited resources.
In this episode she discusses:
- Strategies and tactics that any firm can implement – even low budget startups.
- What to do when you are struggling with client growth.
- How to build market credibility for your company and brand.
- Why companies need to look beyond social media to grow a profitable business.
USEFUL LINKS:
Connect with Christine Wetzler: https://www.linkedin.com/in/christinepietryla/
Pietryla PR & Marketing website: pietrylapr.com
The Current Situation in Sourcing website: https://thecurrentsituaiton.net
A Seat at The Table website: https://seatpodcast.com
Visit A Seat at The Table's website at https://seat.fm
