Brands are facing massive market changes. Supply chain disruptions have pulled the rug out from under fast fashion. Eco-conscious consumers want more sustainable apparel. And new direct to consumer brands are rapidly gaining market share.
When the dust settles there will be winners and losers, but one thing is certain – new brands are bringing new demands to suppliers.
Gone are the days when most brands wanted the same thing – and typically that was lower prices.
We know that the new brands have a different sourcing model. But exactly is it?
To get a better understanding of what direct to consumer brands want – or need – from their suppliers I reached out to Kevin Lynk, founder and CEO of Creare, an agency that provides design, product development and production, and that leverages strong mill partnerships to deliver high quality raw materials.
Kevin has two decades of experience working with both traditional and new digital native brands.
In this episode he’ll talk about:
– Who’s likely to prosper in the ‘New Normal’.
– The growing shift away from cheaper and towards better.
– The overlooked emergence of a new ‘middle market’.
– Today’s biggest “asks” from buyers.
– What keeps him up at night.
USEFUL LINKS
Learn more about SPINEXPO: https://www.spinexpo.com
Learn more about Creare: https://crearegroup.com
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