E-commerce is a tech driven channel and so when retailers look to enhance their online performance the first place they look is for more technology solutions.
However, the consumer is still a human being – whether shopping offline or online. So connecting with them on a more personal basis is proving to be as important as the functionality that tech provides.
For a growing number of retailers, the ability to humanise their online stores is showing game changing results.
In this episode I’m talking with Lucy Norris, Head of Content at Ecrubox Digital, a UK-based digital communications agency.
For the last two decades, Lucy has served as an advisor for a host of corporate, celebrity and non-profit clients providing strategic advice to help individuals and organizations tell their story.
Today she’ll be discussing some of the insights from a recent study that Ecrubox has done to better understand the role of humanisation in driving online sales and loyalty.
Before we get started, if you are looking to develop knitwear collections that will be bestsellers – both online and offline – then Spinexpo is the place to go.
From trend information to technical innovation, SPINEXPO is the primary exhibition for yarns and knitwear. The fair provides well-edited forums featuring high quality products that are bursting with creativity. You can learn more at www.spinexpo.com.
Also checkout our website. You can the previous episodes of a Seat at The Table , the show notes, news about our upcoming Master Class series and lots of other useful information. You can find it at www.seat.fm.
Now, let’s hear Lucy’s views on why we need to add a human touch to our e-commerce stores.
Useful Links:
Learn more about SPINEXPO: www.spinexpo.com
Learn more about Ecrubox Digital: www.ecruboxdigital.com
A Seat at The Table website: seat.fm
Visit A Seat at The Table's website at https://seat.fm