Performance Powers Up Ready-to-Wear

Activewear continues to be a a top performing apparel category with consumers worldwide having a seemingly insatiable appetite for both the look and the comfort aspect that defines sports garments.

After such a long successful run, how will activewear maintain its lead position in a highly competitive industry. And amongst consumers who are constantly presented with ‘the next big thing’?

I reached out to my long time colleague Louisa Smith, trend researcher and activewear development expert to gain insights into what might be next for this category.

She shared some of her insights into what continues to drive activewear, how performance properties are now key in ready-to-wear – and what might be next for sports apparel and performance textiles.