A Fully Automated Custom Sock Business that Combines Manufacturing and Marketing

Automation and fashion are two words that are increasingly coming up in the same sentence.

Brands want to keep inventories at a minimum – and need faster production to make that possible.

They also need to maximize personalization in order to provide consumers with what they want – when they want it.

Figuring out how to pull all of these components together in one smooth running system has elude most manufacturers.

But there is one man who looks like he’s cracked the code.

I’m Jane Singer and thank you for joining me here on A Seat at The Table. – and being part of our global community of industry leaders.

Today we have Samuel Moses joining.  Samuel is founder and CEO of Sockrates Custom Socks, which specializes in producing high quality custom socks with blazingly fast turnaround times.

He combined his hands on experience in market research, finance and retail to come up with a system that provides customers with a unique product that is out performing the market.

With over 4,000 clients worldwide, Sockrates must be doing something right.

In this episode Samuel talks about:

• How to find a niche customer base
• How he continually improves efficiency in his organization.
• Using data and market research to identify and deliver the right products for your market.

Finding the right talent takes a lot searching, especially in a fast changing market.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent – or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.

Now let’s sit down with Samuel and find how he has disrupted the sock industry.