Referrals are an often overlooked way to grow your business. Many see it as ‘old school’.
‘Word of mouth’ has been a time tested way to grow sales and connect with new customers – but in a competitive market, companies need more proactive marketing in order to survive.
Now there’s a new easy to implement, low cost marketing opportunity back by technology that can help both DTC and B2B brands growth their sales – especially as customer acquisitions costs have risen by an estimated 60% over the past 5 years.
Today I’m talking with Raul Galera, Chief Advocate at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs.
Raul has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.
In this episode of A Seat at The Table, Raul talks about:
1. How referral marketing has evolved over the past decade.
2. The difference between word of mouth and referral marketing.
3. How to leverage community marketing to grow your sales.
4. 3 key strategies to introduce a successful referral program to customers.
USEFUL LINKS
Connect with Raul Galera: https://www.linkedin.com/in/raulgalera/
Referral Candy website: referralcandy.com
Facebook Page: https://facebook.com/referralcandy
Twitter Handle: @referralcandy
Learn about The Current Situation in Sourcing: https://thecurrentsituation.net
A Seat at The Table website: https://seat.fm
Visit A Seat at The Table's website at https://seat.fm
