Marketing and B2B businesses are not typically seen as companions.
However in a challenging market, companies selling products and services to other businesses need to a lot more to stand out in the market if they hope to survive let alone growth their business.
The question facing many brands is how exactly can they promote a brand in a way that resonates with potential customers and helps to grow sales.
I’m Jane Singer and welcome back to A Seat at The Table. Each week we hear from industry leaders and innovators who share their business expertise and insights.
Meet Matt Bell, a specialist in B2B marketing. He co-founded MessageUp to assist B2B companies in improving their messaging and and in delivering effective content without overwhelming their teams.
In this episode Matt will be discussing:
How B2B companies can maximize their impact when they have limited resources.
How companies can leverage thought leadership and brand content.
Best practices for optimizing the buying experience for digital-first B2B customers.
Marketing and B2B businesses are not typically seen as companions.
However in a challenging market, companies selling products and services to other businesses need to a lot more to stand out in the market if they hope to survive let alone growth their business.
The question facing many brands is how exactly can they promote a brand in a way that resonates with potential customers and helps to grow sales.
Meet Matt Bell, a specialist in B2B marketing. He co-founded MessageUp to assist B2B companies in improving their messaging and and in delivering effective content without overwhelming their teams.
In this episode Matt will be discussing:
- How B2B companies can maximize their impact when they have limited resources.
- How companies can leverage thought leadership and brand content.
Best practices for optimizing the buying experience for digital-first B2B customers.
USEFUL LINKS
Asianet Consultants website: https://asianetconsultant.com
Matt Bell’s website and blog: https://www.messageup.com
Connect with Matt Bell on LinkedIn: https://www.linkedin.com/in/mattbell
Follow MessageUp on LinkedIn: https://www.linkedin.com/company/messageup
Paperback and e-Book links: https://www.messageup.com
