Building Products that Actually Sell

The tech sector often appears to be a goldmine that anyone with a few coding skills can tap into and reap massive profits – literally overnight.

The reality is a bit different.

From developing products that will actually sell to understanding that ‘overnight’ is more like ‘over years’ and that behind the scenes there are endless frustrations and obstacles that you need to overcome before hitting the jackpot – assuming that you eventually do.

Today we’re joined by Natalia Loza, She’s a commercial and product innovation leader whose cracked the code for building and scaling digital technologies from idea to revenue.

This includes developing software that broke even within a record four months of inception and an internal operations tool that generated over £600,000 in under six months.

She’s also the founder of Connected.Ventures, a curated network of over 300 technology innovation leaders in the UK.

In this podcast Natalia will talking about:

• The key decisions that allowed her to take a product from concept to revenue in just four months
• The unseen cost of saying ‘yes’.
• Why “done” is a moving target in tech products.