Experiential Retail: The Human Connection Consumers Crave

After decades of focusing on driving online sales, brands are recognizing the critical importance of human connection.

The return to physical retail, driven by Gen Z, mean that brands now have to close the gap  between brand promise and customer experience.

How do we now leverage physical retail to build engagement and create an in-store experience that get consumers away from their screens and into the store?

In this podcast, Carolyn Walker, owner of Stay Gold agency, a specialist in brand strategy, and her client Irma Sandoval, a brand-side marketing leader at Logitech – a globally recognized tech company, discuss how to create a retail experience that will ‘get consumers off their couch and into a store’.

Discussion topics include:

• What brands get wrong about human connection.
• When physical retail delivers and when it doesn’t.
• The gap between brand promise and customer experience.
• How culture and emotion actually drive commercial results.

If you are looking to leverage your physical stores, this is the podcast for you!