How Data-Driven Marketing is Changing the Game for Brands

Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business.

Today we can capture a huge amount of data across a growing range of platforms. That’s both a blessing and a curse!

Marketers can easily get lost analyzing everything that they can analyze – but not necessarily what they should analyze.

Success comes from first creating a question – and then analyzing that data which potentially could provide some insights.

Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.

In this episode Sam addresses ways to help marketing leaders leverage consumer data, AI, measure ROI, and how to rethink digital analytics.