If digital marketing is part of your business then you’ve probably noticed that it’s gotten a lot more expensive.
Customer acquisition costs have gotten so high that it’s been driving digital brands to open physical stores – which is now seen as the less expensive way to attract new customers.
Is it just that the price per click is higher – or has the performance or conversion as it is called – gotten worse?
And what can marketers do improve both conversion and return on their investment in digital marketing?
Today I am speaking with John Readman, Founder & Product Owner at Ask BOSCO.
He’s worked with some of the world’s largest brands – including Asos, Pepsi, BMW, Superdry, Honda, HP, Toyota, Argos and Sigma Sports – helping them shape their online proposition and increase their e-commerce performance.
In this episode of A Seat at The Table, John talks about:
- Why the money is in the conversion not the clicks.
- How competing for keywords is helping Google and Facebook – not you.
- Why every brand needs a ‘marketplace strategy’
- How predictive marketing is helping brands maximise the return on their digital marketing spend.
USEFUL LINKS:
Ask BOSCO website: https://askbosco.io
Connect with John Readman on LinkedIn: https://www.linkedin.com/in/johnreadman/
Learn more about The Current Situation in Sourcing: https://insidefashionlive.net/css
A Seat at The Table website: https://seatpodcast.com
Visit A Seat at The Table's website at https://seat.fm
