After being heralded as the next digital hotspot, the Metaverse plummeted out of favor – in tandem with the fate of its parent company, Meta. Brands that were tripping over each other to grab a space in this new space suddenly started to make a hasty exit.
The post-covid world was retuning to stores, people wanted experiences – in real life – and were making the internet a part of their lives rather then the center of their lives.
However despite the overall trend of moving back to the physical world, there might just be some unique opportunities for brands in the Metaverse – if they know what they are and how to capitalize on them.
Meet Kate Newlin, a renowned business and brand strategist with a keen sense of what the future might look like, in part due to her previous tenure as managing director of Faith Popcorn’s BrainReserve.
Today Kate Newlin will be discussing what she sees as massive brand opportunities in the Metaverse that most companies are overlooking.
You’ll Learn
- Metaverse marketing: Trend or Fad?
- Why she believes the Metaverse is a step-change for business growth and brand development.
- The rules of the road: What separates the winners from wannabes in this space.
- How a brand can begin this journey.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Kate Newlin’s website: katenewlin.com
Connect with Kate Newlin: https://www.linkedin.com/in/kate-newlin-11186/
