Retail Opportunities Mass Market Brands Might Be Missing

Retail sales continue to outperform expectations – in both the US and in key European markets.

Yet analysts are still waiting for that slowdown that was supposed to be driven first by inflation – and then by higher interest rates.

However, consumers are proving resilient – but for how long?

Long term a lot is likely to come down to the retailers themselves.

Those with the right products – and the right retail formats are likely to keep growing sales.

So the question is which retailers are set to be the winners?

Today we are joined by leading retail consultant, Walter Holbrook who shares his view of what’s driving success at retail – and who’s likely to be the next retail success stories.

Walter will be sharing:

• Key differences in purchasing behavior amongst the professional class, millennials, and Gen Z, and how retailers are catering to each demographic.
• How older fast fashion brands are responding to the shifting preferences of price-conscious Gen Z – and the threat of newer market entrants.
• How retailers like Costco redefining the apparel market and presenting challenges to traditional retail channels.