The Secret to Building a Successful Brand Story

One of the biggest marketing tactics these days is to create a brand story.

But how do you do that when you are selling basics, commodities – or something you can’t even touch or feel, like services?

This week I’m joined by Chauncey Zalkin, an expert in building brand stories for companies ranging from fashion to SaaS software and real estate.

Even when it seems like there isn’t a story to be found, Chauncey is able ask to the right questions and uncover that perfect brand story you did know existed.

In this episode Chauncey will be discussing:

• How to discover the story within your brand.
• Why the way a brand makes people feel is the key to customer retention.
• The importance of focus – especially in a crowded, noisy market.