Turning Email into a Reliable Sales Machine

There’s a simple and effective marketing tool that most businesses are under utilizing – or sometimes not even using at all.

I’m talking about email marketing.

We send and receive hundreds of emails each week, but how often do we really spend time thinking about how we can use email to sell our products or build customer relationships?

Today’s guest is going tell us how we can change that.

I’m Jane Singer and welcome to A Seat at The Table where we sit down with industry leaders and innovators who share their insights and expertise so that we can build strong more successful businesses.

Meet Scott Cohen, an email marketing and automation veteran who has worked with Fortune 500 companies as well as startups to use data-driven strategies to turn around underperforming accounts.

You’ll Learn:

• Where marketers might be leaving money on the table, when it comes to email marketing.
• Benchmarks for email frequency and response rates.
• The importance of reaching the right people, not just more people.
• What might be next for email marketing.