The game for online sellers has gotten a lot more competitive. The free money that was funding start ups and the subsidies that drove massive pandemic-era online shopping are off.
The soaring costs of reverse logistics – in fact all logistics, as well as customer acquisition – is on!
It’s definitely gotten a lot hotter in the e-commerce arena – and retailers are now a lot more worried about getting burnt with losses than driving record shattering top line growth.
The market dynamics have clearly changed. To succeed – or to just survive – e-commerce players need to rethink their strategy, but first they need to truly understand the underlying issues that are shaping e-commerce right now.
Meet Rick Watson, a renown e-commerce strategist, consultant and influencer who has helps private equity grow digital revenue streams. His work with e-commerce investor due diligence and acquisition analysis has given him a unique behind-the-scenes look at what’s working, what’s not – and what companies might want to do next.
I’m Jane Singer and welcome back to a Seat at The Table where we expand our vision of the opportunities and possibilities in today’s fast moving, global business world by speaking with the people who are making things happen.
Today, Rick Watson will be discussing:
- What e-commerce players should be focusing on right now in order to not only drive sales, but to build their bottom lines
- Faced with the return to stores, what people who manage e-commerce channels should be looking at right now.
- Opportunities or potential challenges that e-commerce businesses might overlooking.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Rick Watson's website: https://www.rmwcommerce.com/
Connect with Rick on LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/
Listen to Rick Watson's podcast: https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly
Visit A Seat at The Table's website at https://seat.fm
